Month: January 2018

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The # 1 Reason Personal Trainers Lose Their Way…and how to get back on YOUR path.

The # 1 Reason Personal Trainers Lose Their Way…and how to get back on YOUR path.

I sometimes wonder what I’m missing, what knowledge I lack, what expertise I still don’t have….what’s the thing that I don’t have that everyone else seems to.

Let me explain…I just received rejection letter #5 from IDEA to present at one of their fitness conferences (or maybe 6? I don’t know, I’ve lost track) Every year I apply to various international fitness conferences, every year I’m rejected savoir plus. I even went as far as hiring a professional speaker/writer who’s on the fitness conference circuit to re-write my workshop titles and descriptions.

And yet I attend fitness conferences and I know my content is solid, I know my presentation ability surpasses most of the presenters I see and that my topics are ones that fitness professionals are really interested in.

I know they get a lot of applications and they don’t know me from Adam, I get it, it’s a game of who you know.

But here’s what starts to happen with me…I see other people I know in the industry who are presenting at various large scale fitness conferences, people that have little to no presentation experience (some who are just downright bad presenters) but who have a ton of technical and practical experience and I start to think maybe I need to get more technical. Maybe I need to leave this world of Life Coaching and the “Art” of Personal Training and go back into the technical side.

I start thinking about squeezing into someone else’s lane, someone else’s zone of genius. Luckily, I always catch myself before I start to turn the wheel.

You see…my genius is bringing the art back into personal training, the human touch, the professional relationship piece, the client experience piece. That’s my lane. And, I also happen to be a wicked presenter and educator.

So, what to do? Stay in my lane. Stay in what I know is my genius. Trust that when people are ready to hear my message on a bigger scale that the opportunities will come.

Until then, I’ll focus on the small steps that keep me moving forward, the small steps that keep me in my lane:

  • apply to conferences – even the ones who reject me every year….
  • facilitate workshops – this is where I test my content and know what works
  • really listen to the struggles that my ideal client (ie. Personal Trainers) share with me – actively look for ways to engage with them to better understand their needs
  • keep honing my craft

Are you in your lane?  What are some things you’ll do consistently to stay the course?


Brenda Adams

Founder, Life Coach, Kinesiologist
With over 20 years in the fitness industry Brenda understands what it takes to thrive in this industry. Through her unique combination of being a kinesiologist, life coach and adult educator she brings together a set of skills and experiences that few in the fitness industry have. She is passionate about helping other fitness professionals discover what they need so they can thrive personally and professionally.
The Most “Unsexy” New Year’s Resolution Everyone Should Make…Right Now!

The Most “Unsexy” New Year’s Resolution Everyone Should Make…Right Now!

My best friend asked me what my New Year’s resolutions were for 2018. To be honest, I hadn’t really thought much about it until she asked. Surprisingly, the answer came straight away.  Get back to the basics!

I tell my students and my clients all the time…until you have mastered the basics, you have no business trying to do something more complicated or involved. If you have a client who can’t do a stationary lunge perfectly why the hell are you moving them onto walking lunges? If you have a client who struggles to drink enough water and fit in their three 45 minute workouts each week why the hell are you on them about meal planning and meal prep?

Until the basics are mastered nothing else will stick. In fact, anything else that is tried is doomed to fail.

The basics aren’t sexy, they don’t sell a lot of books/products or programs but they are the most important resolution you (or your clients) could make this year edmedicom.com.

So what are the basics for me?

  • getting to bed EVERY night by 10pm and up at 5am every morning
  • drinking enough water every day
  • moving my body everyday in some way, not waiting for “workout” day
  • reading something educational/inspiring everyday
  • connecting with at least one family member/friend every week that I haven’t talked to in a while
  • doing something fun with my family every day (playing cards, dancing, singing, whatever)

Like I said, not sexy. But man, talk about life changing when those basics are in place.

So this year, instead of going after that next shiny thing, maybe stop for a moment and take stock of your basics, where are you solid and where do you need get back on track?


Brenda Adams

Founder, Life Coach, Kinesiologist
With over 20 years in the fitness industry Brenda understands what it takes to thrive in this industry. Through her unique combination of being a kinesiologist, life coach and adult educator she brings together a set of skills and experiences that few in the fitness industry have. She is passionate about helping other fitness professionals discover what they need so they can thrive personally and professionally.
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