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Who Are You To Share Your Expertise?

Who Are You To Share Your Expertise?

With a background as a Fitness Expert and a Life Coach I get to meet some pretty awesome people. I recently met a fellow Fitness Professional for coffee so that we could do some brainstorming, get to know each other better and see where our work could align. I’m all about collaborations and partnerships, I truly believe we are all more successful when we help each other (that’s a post for another time).

And what came up in our conversation has come up in a few different conversations recently and so I feel that it’s an important topic to write about. So, what did we talk about? We were talking about different ways that this Fitness Professional could generate income in her business. As a Personal Trainer it gets really exhausting training people one at a time (a similar experience that many Life Coaches face). You have to train a lot of people in a week to make a decent living. As I learned more about her background and her passion it seemed so clear to me, why don’t you offer workshops for other Fitness Professionals around these areas of expertise that you have? Her response, “can I do that”? Which was then followed up by questions around is she qualified, who would want to hear her speak, what does she have to offer? All those self-doubting questions.

That got me on my soap box in a real hurry….

You have your own unique blend of education, training and experience. Nobody has the exact same combination. That makes you unique. That makes how you see things and interpret things unique;
Any time you teach a person something inevitably some of it will be new information and a lot of it will be things they’ve heard before. But as I’m sure all of you can appreciate, when you go to a learning event you don’t retain everything you hear and you certainly don’t apply everything. We remember and implement whatever information seems most relevant to our current circumstance. You take a similar workshop years later, your current circumstance is different and therefore what you remember and implement will also be different. Relearning information is actually really important;
You may describe something or say something with the exact words that someone in the audience needs to hear for that concept to make sense. Think about your own learning experiences. You likely learned about a topic from a few different people and there will be that one person who says it in such a way that your brain instantly gets it. You could be that light bulb moment for someone else.
And a few days later I was listening to a presentation by Suzanne Evans and she touched on a similar topic. One of the things she reminded us of is that to a second grader a third grader is a God. There will always be people who know more than you and there will always be people who know less than you. To the people who know more, there will likely be some reminders in what you say that they needed to hear. To the people who know less than you, they will be in awe with how much you have to offer and contribute.

So, regardless of your industry, there is always an opportunity to share your unique education and experience, to remind people of information that perhaps they have forgotten and to inspire the people who are following in your footsteps.

Who are you to share your wisdom, insight and expertise with others? Who are you not to?

P.S. If public speaking scares you to death, get help. Join a Toastmasters group, find a speaking coach, whatever you need to do so you can feel confident.

Brenda Adams | The PT Collective | Founder, Life Coach, Kinesiologist


With over 20 years in the fitness industry Brenda understands what it takes to thrive in
this industry. Through her unique combination of being a kinesiologist, life coach and
adult educator she brings together a set of skills and experiences that few in the fitness
industry have. She is passionate about helping other fitness professionals discover
what they need so they can thrive personally and professionally.

Should You Be Playing a Bigger Game?

Should You Be Playing a Bigger Game?

Last fall I attended my first Desire Map workshop. Our facilitator was Sandi Amorim (http://sandiamorim.com). There were so many things that changed my life in that workshop and one of the most profound was when Sandi shared a bit of a rant with us. A lot of coaches talk about playing a bigger game, the idea being that, to live an inspired life, fulfilling life we need to take bold actions and be outside of our comfort zone. This idea was really made into a concrete framework by Rick Tamlyn (www.biggergame.com). Sandi’s comment was that if we are unhappy, disconnected, unhealthy etc. we are not in the emotional, mental, and physical place we need to be in order to take those bold actions. We need to be in a place of confidence and strength first.

I think this struck a chord with me because of the philosophy I have always taken when working with clients. That we need to master the basics first, we need the baby steps, the quick wins. We need to create small success and build momentum that will keep us inspired, motivated and energized.

How could you possibly do something that scares you a bit, something that stretches you, when you can’t even have the motivation or energy to eat a proper breakfast? How could you do things that challenge you when you can’t even stay committed to being physically active three times per week? You can’t. You need to have the have the mental, emotional and physical foundation first, before you make any other changes in your life. You need to be feeling good in your life.

I’m all for playing a bigger game, playing a bigger game on a solid foundation.
I would love to hear from you in the comments below. In your life right now, what’s the easiest thing that you could do to support your emotional, mental or physical health? Something that you could do in the next 24 hours….Something that would make you feel good.

Here’s mine: spending time outside with my family, taking pictures, exploring. It costs nothing, we can do it anywhere. It makes me feel connected and revived.

Brenda Adams | The PT Collective | Founder, Life Coach, Kinesiologist


With over 20 years in the fitness industry Brenda understands what it takes to thrive in
this industry. Through her unique combination of being a kinesiologist, life coach and
adult educator she brings together a set of skills and experiences that few in the fitness
industry have. She is passionate about helping other fitness professionals discover
what they need so they can thrive personally and professionally.

The Cheat Day. Helpful or Hurtful?

The Cheat Day. Helpful or Hurtful?

One of the questions I get asked the most is around ‘cheat days’. Thoughts, benefits, ideas, when, how many, what to eat, how to recover…..

I would generally respond by turning the question back to you. If you currently use cheat days in your plan (or with your clients) and they are working for you, you feel great and your blood work is healthy, no need to change a thing. On the other hand, I think it is important to questions anything that is that appealing.

What do I mean by that?

We easily and readily convince ourselves of the things we want to be convinced of. Our minds are like this. We believe easily in the things we want to believe in. When there is something that is unappealing or we hesitate to believe, we want more evidence in order to be convinced. As an example, it may not take strong evidence to convince you that eating a plate of pie is good. That would be an appealing belief but I think we are all aware of the lack of evidence to support this.

Many of my clients read books and follow programs supporting and encouraging ‘cheat days’ or ‘cheat meals’. Sometimes they begin to encounter setbacks where they lose a lot of momentum; they feel that they gain more weight on the cheat days than they could lose on the others or the cheat meal leaves them feeling awful and lethargic and their recovery time is too great.

For many of us, food is an addiction, especially when it comes to sweets, processed carbohydrates and certain types of mass produced ‘junk’ foods. In actuality, these foods take your taste buds hostage and sabotage your ability to determine true flavour. If you primarily eat real, whole, naturally occurring, good-for-you food, your taste adapts, shifting your taste buds in helpful ways and your cravings for unhealthy foods begin to dissipate. Once you start eating poorly again, your taste buds change again, throwing you back into a cycle of food cravings.

It can feel like taking a giant leap backwards.

If you are skeptical about the benefits of cheat days, there is no need to do them. It is more pertinent to ask yourself why you feel they are necessary. Many times, when we want or feel the need for more or certain foods, this is a craving, rather than true hunger.

There are many reasons for food cravings, both physical, and emotional. If you are following a solid eating plan, you may have reduced your carbohydrates too much. When you are not eating enough good carbohydrates, you may cause blood sugar dysregulation which is turn creates a physical need for glucose – RIGHT NOW. This is not a negotiation and you find yourself dashing to grab the quickest source of fast burning carbohydrates you can find.

Other factors that can have an impact on your cravings include your sleep patterns, your caffeine intake and your emotional state. Sufficient nighttime, restful sleep and excessive caffeine can send you reaching for that pastry. A lack of security, fear, panic or anger that may further be influencing your cravings. The enteric nervous system, which is found in your digestive tract is often referred to as your 2nd brain and communicates directly with the brain in your head. This means you can experience false feelings of hunger when you are in situations where you feel emotionally restricted, are swallowing your feelings or stuffing your emotions.

It becomes important to determine the difference between your legitimate hunger and the stimulation of your 2nd brain:

True hunger dissipates when you eat some real, nutritious food. Once you have eaten an adequate amount, you are no longer hungry. A false sense of hunger generally has no interest in anything nutritious. It wants sweets, junk food or heavy foods in greater amounts with minimal satisfaction.

If you are struggling to determine whether your hunger is legitimate or not, eat some healthy food, and see what happens. If you feel satisfied, it was legitimate hunger. On the other hand, if you feel unsatisfied and want more and more food, then the hunger was caused by something else.

A suggestion to begin connecting your thoughts and your body is to place a hand on your ‘hungry’ belly and literally ask if you are hungry. This may take some practice and getting used to, but it does begin to form a mind-body connection to the true roots of your hunger.

Get in touch with what is going on inside of you. Why the cravings are there? If deep feelings are causing false hunger, there are ways to deal with them to begin to break or avoid your reliance on non-nutritious foods. Talking to a friend or professional, journaling, moving your body or any other activity to occupy your time can be helpful instead of turning to foods to deal with your emotions.

I personally do not enjoy using the term ‘cheat’ as it creates connotations of right and wrong, good and bad, around food. Indulgences are okay when consumed occasionally and mindfully. When you begin to use these treats as punishments or rewards, it can create a myriad of emotional issues around your food consumption.

Cheat days are alright if you are at and maintaining your health goals and they are already successfully a part of your regime. If not, think more deeply about why cheat days may be needed. Do you need to re-assess your diet? Do you need more sleep? Are you hiding from negative feelings stuck inside you? Let your answers be the stepping stones to lead you to your better health.

Michal Ofer | The PT Collective | Functional Nutritionist


Michal Ofer is a wellness and digestion expert, nutrition coach and functional nutritionist for The Personal Training Collective.  In her practice, she is focused on assisting clients to take control of their health and happiness through the sustainable food and lifestyle choices that best support them. Through strengthening the body from the inside out, her clients are able to reach new heights of health, happiness and wellness. Michal obtained her Professional Training and Certificate from The Institute for Integrative Nutrition in New York. She has a further studied through the University of Colorado (Boulder) and Stanford University and is a Certified 21 Day Sugar Detox Coach. Michal has also received a Bachelor’s Degree in Life Sciences and a Master Life Coach Certification. For further information and to connect with Michal visit her website at www.michalofer.com 

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