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Business Karma

Business Karma

We believe that when we help others achieve their dreams, we create some serious business karma!  We don’t know when, we don’t know how, we just know it happens. When you help someone else, just for the pure reason that you can, the appreciation and joy that comes back is usually enough to make your heart overflow with gratitude.

Example….I’ve been so fortunate to get to know Gillian Goerzen over the past couple of years. She is an amazing fitness professional who is dedicated to disrupting the fitness industry (in a good way). We’ve had coffee dates, passing conversations at conferences and impromptu brainstorming phone calls. It’s a relationship that both her and I have been nurturing. Last year she wrote her first book, The Elephant in the Gym, and I got to read an advance copy. It was incredible! More to this story in a moment…

A few years back I took an online course with Jonathan Goodman (the Online Trainer Academy). I was so impressed with the content and the delivery that when Jonathan was looking for affiliate partners to help promote the course, I was all in. As a result I had the chance to have a one-on-one video chat with Jonathan to learn more about what he was up to (if you don’t know Jonathan, he is one of the most influential people in the Personal Training field). Jon is another person who is disrupting our field (in a good way).

Back to Gillian and her book….After reading it, my first thought was, ALL Personal Trainers NEED to read this book. Gillian wrote it for the general public, but there was so much in there that could help personal trainers understand their clients better and be more effective in helping them.

So…..naturally, I needed to connect Gillian and Jon, these two disruptors that I admire and respect…and so I did. Gillian sent him a copy of her book, he read it, he loved it and wrote a fantastic testimonial to help promote it.

Did I have to connect Gillian and Jonathan? Nope.

Am I super stoked that two of our favorite people in the fitness industry are now connected and aware of each other? Yup.

And you just never know where those connections will lead…

Who do you know that you can help by building some connections? Reach out to them and offer to help, create some business karma.

I bet you want to know more about these two now…

Gillian Goerzen – The Elephant in the Gym

Jonathan Goodman – The Online Trainer Academy

The Secrets to My Success (Secret #2)

The Secrets to My Success (Secret #2)

There’s a quote I read a few years ago that radically changed how I make decisions in my personal and professional lives. It was from Danielle LaPorte and it was something like, if it doesn’t light you up, you aren’t the right person for the job.

When you think about the daily work that you do, how much of it lights you up? How much of it sucks your soul from your body? Ands the funny thing is, for another person, what lights you up would actually suck their soul and vice versa.

There are two reasons why this frame of mind is so important to me.

#1 Life is Short

We all know this. And yet I meet so many people who are going to work everyday hating their job, hating the people they work with, dreading the clients they have on their schedule. Life is too short to spend most of it not loving the work you do.

#2 You’re Holding up Someone Else’s Growth

In my last corporate job I ran one of the largest Health, Fitness & Recreation centres in Canada. I was 28, had a huge budget, huge staff and volunteer team and a huge 78,000 square foot facility. By what most people in our industry use to measure success, I had made it. I had climbed the corporate ladder and was hanging on the golden ring.

But the truth of it was that I was miserable. The only thing that made my work bearable most days was the amazing staff team that I got to work with everyday.

And one day, one of those staff, one of my managers, came into my office and asked me what I was doing still working there. She was blunt. I looked at her funny…a bit confused. She told me that she knew what I was passionate about, everyone did. It oozed from me. I was passionate about teaching and mentoring fitness professionals. And that if she has something that she was that passionate about she wouldn’t be sitting at a desk, running a facility that drained the very spark from her soul (which is what was happening to me and apparently all my staff could see it happening). And then she hit me with it, I was holding a spot that was her dream job. The job that I dreaded coming to everyday was her absolute dream job. But as long as I continued to sit in that seat, she wouldn’t have the opportunity. That really hit me, like really hit me.

Now I get that our jobs can’t be sunshine, rainbows and kittens all the time. But in my opinion, it should be that way most of the time. Click To Tweet

Want to learn the secrets to having  a long lasting career as a Personal Trainer? Click here and sign up for our free webinar.

The Secrets to My Success (Secret #1)

The Secrets to My Success (Secret #1)

I’ve been reading a lot of posts lately from personal trainers who either have decided to leave the industry or seriously considering it. A lot. Like threads and threads of conversations.

I can’t see myself ever leaving this industry, I couldn’t imagine a life that did not include doing this work. And it got me to thinking….what’s different about my path? What are the secrets to my success of having a 23+ year career in the health and fitness industry? Well, there are a few things that come to mind. The first I’ll share in this post, and it’s having variety in what you do.

I always have a few different things that I am doing at any given time. I could never be a full time trainer again. I’ve been there, got the t-shirt https://indigenerics.com. But all those different things are all in this industry, that is the thread that connects them all (and prevents me from going bonkers).

It’s All About Variety

I don’t get bored – I get bored really easily and when I’m bored I’m completely disengaged. By having a few different things on the go at any given time I have the chance to be challenged in different ways so there is always learning and growth (which are things that fuel me).

Multiple streams of revenue – by having some variety I also have money coming in from a few different places.I have three main sources of revenue:

    1. Working with clients one-on-one (mostly Personal Trainers who come to me for life coaching and career mentoring)
    2. Teaching courses/workshops for fitness professionals
    3. contract/consulting work for private and public fitness/recreation facilities

The beauty of multiple streams is when one area slows down for a period of time, it’s not catastrophic, there are 2 other places where money is coming in.

Watch Out for Too Many Burners

Now there are two really significant downsides to having variety in your work. And these downsides can be catastrophic to your business/career and your life.

  1. Your stove ends up with too many burners –  years ago when I was training to become a life coach one of my mentors was giving me some coaching. I was complaining that I had too much on the go and that I needed to put a few things “on the back-burner”. Her response was that I had too many bloody burners on my stove. It’s easily for the variety that you have in your work to multiply like Gremlins if you aren’t careful.
  2. You can lack focus and direction – this is related to the first downside…if you’re not careful, all the variety that you’re bringing into your work can start to erode your focus and your direction. You end up saying yes to too many things that aren’t in direct alignment with where you want your business/career to go. The result is that your time and energy are fractured in too many directions and you can’t get the success that you’re looking for.

I truly believe that having variety in my work is what has allowed me to continue to love this industry and to keep my passion thriving. If your work is primarily the same thing day in and day out I encourage you to think about other things you could do in our industry that would mix things up a bit.

Now, more than ever, we need dedicated and passionate Personal Trainers who truly want to help improve the lives of the people that we serve. Click To Tweet

Want to learn the secrets to having  a long lasting career as a Personal Trainer? Click here and sign up for our free webinar.

The # 1 Reason Personal Trainers Lose Their Way…and how to get back on YOUR path.

The # 1 Reason Personal Trainers Lose Their Way…and how to get back on YOUR path.

I sometimes wonder what I’m missing, what knowledge I lack, what expertise I still don’t have….what’s the thing that I don’t have that everyone else seems to.

Let me explain…I just received rejection letter #5 from IDEA to present at one of their fitness conferences (or maybe 6? I don’t know, I’ve lost track) Every year I apply to various international fitness conferences, every year I’m rejected. I even went as far as hiring a professional speaker/writer who’s on the fitness conference circuit to re-write my workshop titles and descriptions.

And yet I attend fitness conferences and I know my content is solid, I know my presentation ability surpasses most of the presenters I see and that my topics are ones that fitness professionals are really interested in.

I know they get a lot of applications and they don’t know me from Adam, I get it, it’s a game of who you know.

But here’s what starts to happen with me…I see other people I know in the industry who are presenting at various large scale fitness conferences, people that have little to no presentation experience (some who are just downright bad presenters) but who have a ton of technical and practical experience and I start to think maybe I need to get more technical. Maybe I need to leave this world of Life Coaching and the “Art” of Personal Training and go back into the technical side.

I start thinking about squeezing into someone else’s lane, someone else’s zone of genius. Luckily, I always catch myself before I start to turn the wheel.

You see…my genius is bringing the art back into personal training, the human touch, the professional relationship piece, the client experience piece. That’s my lane. And, I also happen to be a wicked presenter and educator.

So, what to do? Stay in my lane. Stay in what I know is my genius. Trust that when people are ready to hear my message on a bigger scale that the opportunities will come.

Until then, I’ll focus on the small steps that keep me moving forward, the small steps that keep me in my lane:

  • apply to conferences – even the ones who reject me every year….
  • facilitate workshops – this is where I test my content and know what works
  • really listen to the struggles that my ideal client (ie. Personal Trainers) share with me – actively look for ways to engage with them to better understand their needs
  • keep honing my craft

Are you in your lane?  What are some things you’ll do consistently to stay the course?


Brenda Adams

Founder, Life Coach, Kinesiologist
With over 20 years in the fitness industry Brenda understands what it takes to thrive in this industry. Through her unique combination of being a kinesiologist, life coach and adult educator she brings together a set of skills and experiences that few in the fitness industry have. She is passionate about helping other fitness professionals discover what they need so they can thrive personally and professionally.

The Most “Unsexy” New Year’s Resolution Everyone Should Make…Right Now!

The Most “Unsexy” New Year’s Resolution Everyone Should Make…Right Now!

My best friend asked me what my New Year’s resolutions were for 2018. To be honest, I hadn’t really thought much about it until she asked. Surprisingly, the answer came straight away.  Get back to the basics!

I tell my students and my clients all the time…until you have mastered the basics, you have no business trying to do something more complicated or involved. If you have a client who can’t do a stationary lunge perfectly why the hell are you moving them onto walking lunges? If you have a client who struggles to drink enough water and fit in their three 45 minute workouts each week why the hell are you on them about meal planning and meal prep?

Until the basics are mastered nothing else will stick. In fact, anything else that is tried is doomed to fail.

The basics aren’t sexy, they don’t sell a lot of books/products or programs but they are the most important resolution you (or your clients) could make this year edmedicom.com.

So what are the basics for me?

  • getting to bed EVERY night by 10pm and up at 5am every morning
  • drinking enough water every day
  • moving my body everyday in some way, not waiting for “workout” day
  • reading something educational/inspiring everyday
  • connecting with at least one family member/friend every week that I haven’t talked to in a while
  • doing something fun with my family every day (playing cards, dancing, singing, whatever)

Like I said, not sexy. But man, talk about life changing when those basics are in place.

So this year, instead of going after that next shiny thing, maybe stop for a moment and take stock of your basics, where are you solid and where do you need get back on track?


Brenda Adams

Founder, Life Coach, Kinesiologist
With over 20 years in the fitness industry Brenda understands what it takes to thrive in this industry. Through her unique combination of being a kinesiologist, life coach and adult educator she brings together a set of skills and experiences that few in the fitness industry have. She is passionate about helping other fitness professionals discover what they need so they can thrive personally and professionally.

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