Building Resilient Personal Trainers

The Personal Training Collective is designed to fix what’s broken and provide a place where great trainers can discover a new way to harness their passion, feed their love of learning, and fulfill their need to be connected and supported by their peers.  All of our services are powered by our Continuous Growth System (CGS), a holistic system of mentorship, connection and learning designed to create resilient Personal Trainers. 

Our Resilient Trainer Program is the foundation of all our work. We know that when Personal Trainers are more resilient in their personal and professional lives, they are able to recover from set-backs and continue forging their own path.

At the heart of all our services is our unique approach to mentorship. Our team of experts aren't just experts in the latest training principles, we are coaches who help you discover your own training philosophy and build a career that is uniquely you. We focus on the whole trainer, because what's the point in career success if it's sucking the life out of you?
Everyone needs connection, just as we need healthy food and regular exercise. Powerful and sustainable motivation comes from community. At The PT Collective our services are designed to enable trainers to grow together, to encourage each other to reach our goals and find success in business and in life. Our 1 year mentorship program provides the highest level of personal connection to other trainers and our experts.
Our learning philsophy is simple; to bring you cutting edge, evidence-based education and pair that with the clinical wisdom of experienced practitioners. We reach out into many fields of study to bring you an absolutely unique and practical learning experience you won’t find anywhere else.

Our Team of Experts

Brenda Adams

Brenda Adams

Well, first, there’s what most people tend to look at: formal education. Brenda earned a bachelor’s degree in kinesiology from Simon Fraser University, which means she spent four (okay, maybe six) years studying the human body and how it functions. Concerned with the levels of burn-out she was seeing in the fitness industry, in 2019 she started her Ph.D. in kinesiology at the University of Victoria specifically looking at how to build resiliency in Personal Trainers.

Brenda is also a Certified Professional Co-Active Coach (a life coach) and she has her master’s degree in adult education.

So her knowledge about the human body, combined with the tools she’s acquired as a life coach, and her understanding of how adults learn best, are the reasons why she’s the one to do this work.

From the experience side of things, Brenda has been a fitness professional for over 24 years. In that time she has had the opportunity to work for provincial fitness organizations, to chair the National Fitness Leadership Alliance and to run one of the largest fitness centres in Canada.

One of her greatest passions is teaching. Whether it be a fitness theory course or a Personal Training Course. She thrives on taking knowledge and making it easy for people to learn and understand.

Laura Loudon

Laura Loudon

Laura holds a Bachelor of Science in Kinesiology from Simon Fraser University. She blazed her personal training and exercise rehabilitation path in the world of municipal recreation, later specializing in exercise for chronic conditions. Laura is a Certified Exercise Physiologist with both the Canadian Society for Exercise Physiology and the American College of Sports Medicine.

After over 10 years working with clients, Laura seized the opportunity to move into health-related project management and community development. She has helped build many projects from the ground up including the BC Physical Activity Line and a community-based childhood obesity prevention project Live5210. Laura currently works in public health promotion mobilizing community partners to build healthy cities, neighbourhoods and people.

Laura firmly believes that Personal Trainers are a vital partner in our quest to create healthier communities, but are often isolated from broader community health initiatives and other health professionals. As the Health Promotion Strategist with the collective Laura hopes to bridge this gap by bringing Trainers the latest news, science, knowledge and skills to improve the health of their clients and the communities they live in.

Brian Justin

Brian Justin

Brian is currently a Kinesiology Instructor at the University of the Fraser Valley in Abbotsford and Chilliwack BC. He earned his Masters and Bachelor degrees from the University of British Columbia. Brian’s areas of concentration are exercise physiology, strength and conditioning, injury management, and exercise testing and prescription.

He is a Certified Exercise Physiologist (CEP) through CSEP. Additionally Brian is an NSCA Certified Strength and Conditioning Specialist, CSEP- Certified Personal Trainer, CHEK Level 1 Practitioner (Corrective Holistic Exercise Kinesiologist) , CHEK Holistic Lifestyle Coach Level 2, Functional Movement Screen Level 1 specialist, Somatic Exercise Coach, and NASM Performance Enhancement and Corrective Exercise Specialist.

Brian’s clientele has ranged from post-rehabilitation to recreational and varsity athletes and everything in between. Besides teaching students and training clients, he currently authors manuals and articles. He has contributed to 4 chapters in Human Kinetics Publisher’s book Foundations of Professional Personal Training and 3 chapters in CSEP’s Health-related Exercise Prescription for the Qualified Exercise Professional 1st Edition (in press).

Currently, he is finishing up his first book entitled Therapeutic Physical Assessment and Training. Brian is passionate about spreading the word on the benefits of physical activity for health, performance, and injury prevention.

Michal Ofer

Michal Ofer

Feeling awesome all the time is possible! As a functional nutritionist it is Michal Ofer’s purpose to educate and guide individuals to take control of their health, embrace their bodies and realize their individual ultimate life experience through understanding the power of true wellness.

With a degree in life sciences, she has studied functional nutrition and digestive health through the Institute of Integrative Nutrition, the Institute of Functional Medicine, Stanford University and University of Colorado (Boulder) along with the mentorship of many leaders in the alternative nutrition community all over the world. Michal is currently pursuing a Masters in Human Nutrition and Functional Medicine to further understand the integral role food and digestion play in all aspects of physiological function.

Food choices create the foundation to fuel, drive, motivate and heal. Optimal fueling of the body, along with a strong, healthy resilient digestive systems are the keys to achieving unimaginable levels of health and happiness.

Michal consults with clients and runs group and corporate nutrition and digestive health programs. She is a partner and content creator for, offering online solutions to digestive concerns. She is also a cookbook author, amateur chef, avid yoga practitioner and volunteer for women’s advocacy.


Isabelle Mercier

Isabelle Mercier

Isabelle is a momentum generator – pure and simple. Her passion is to help entrepreneurs raise the bar and create massive value to build and deliver outstanding experiences.

As host of, one of North America’s Top Small Business Influencers in 2012, Entrepreneur of the year at the 2003 Lauriers de la PME, and one of the bestselling authors of the business and marketing book titled, The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy; Isabelle’s sole purpose as a brand builder and business performance catalyst is to empower change and growth.

Her biggest strength is her no BS approach – she tells it like it is and is not afraid to share with people what to do and how to do it. She is consistently leading-edge in facilitating change, and her undeniable track record and authentic connection with people has gained her worldwide influence and recognition.

Isabelle co-founded her first business venture a few years out of her teens, which quickly escalated to become one of Canada’s most awarded branding and creative firms; from prestigious international design awards to national entrepreneur of the year. Isabelle is a true pioneer in branding, and throughout her career has had the opportunity to help hundreds of solopreneurs and small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few.

With over two decades of hands-on experience in branding and business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help solopreneurs and small business owners all over the world catapult their way to crazy success – while having a blast doing it.

Kudos from our members

As a Personal Trainer I want to make sure that whatever I’m doing with a client is right. The Personal Training Collective is where I can go to get my questions answered.

As a member of the PTC Mentorship Program I have quick access to all the experts and a true community of supportive personal trainers cialis prisfald. By being open, honest and real, The PTC experts are leading by example and showing the trainers it’s a safe place for them to also let go of their ego, to freely share, to help each other to ask for help.

Bev McCallum Fitness Certification

Bev McCallum

Bev McCallum

The Personal Training Collective has given me the confidence I need, information I can trust and a support network like none other, so that I can focus on what matters most, training clients and growing my business.

Embodiment Personal Training

Marlene Hibbs

Marlene Hibbs

The Personal Training Collective itself has paid off 10 fold for me for so many professional and personal reasons.

In just a month (of being able to access the Functional Nutritionist in The Collective), I can’t believe how much my body has shifted and how much better I feel My own knowledge of nutrition has grown so much.

The Collective is the best thing that I have tapped into in my entire training career.

JD Fitness

Judy Dueck

Judy Dueck


Serving Personal Trainers across Canada and beyond from beautiful Vancouver Island


General enquiries